Abbad Imad

Jakarta, Indonesia

Dealer Financing and Platform Tribe.

• Led 5 designers and 3 copywriters across the Dealer Financing and Platform Tribe.
• Led and oversaw design for the 2023 dealer financing business pivot — loan origination, loan management, collection management, purging and inspection services — which reached 0 → 5,000+ users.
• Oversaw Tuwaga, the Moladin web transformation (revenue from hundreds of thousands to hundreds of millions of rupiah per month) and the Moladin Finance SME platform.
• Held delivery strategy, design review and stakeholder alignment on scope, and owned manpower assignment across the tribe.

Jakarta, Indonesia

• Led 10+ interaction designers across 2 business units and multiple squads.
• Aligned team priority and backlog with stakeholders, reallocating people when priorities shifted mid-quarter.
• Initiated and maintained interaction design documentation that made cross-squad collaboration and onboarding cheaper.
• Advocated quantitative data to support hypotheses validated through qualitative research and concept testing.

Jakarta, Indonesia

K12 products.

• Designed the Homepage Learning Mode concept and shipped it to 100% of users after A/B validation, working with the VP of Product, 1 UI designer, a business ops manager and the academics team.
• Facilitated cross-department ideation workshops and designed the concept and usability test that produced the validated direction.
• Turned concept-test and usability-test findings into wireframes, flows and recommendations that product managers used to prioritise.

Jakarta, Indonesia

B2B e-commerce for small and medium retailers.

• Initiated the design system that brought consistency across Ula’s products.
• Reworked the order flow so users stopped getting stuck mid-flow, improving conversion.
• Reworked self-registration and automated the approval step, clearing a customer-care backlog and letting some segments shop without waiting for manual approval.

Jakarta, Indonesia

Project-based product design for companies and SMEs.

• Redesigned the Gtalent Asia web presence and job portal.
• Designed the website and community mobile app for Flokq, a coliving startup.

Greater Jakarta Area, Indonesia

• Built the design system from scratch, roughly doubling delivery speed and keeping consistency across web, tenant, agent, owner and admin products.
• Built the tenant app from browse-only into a product tenants could pay and manage their property in.
• Designed the payment and billing system from scratch, partnering with Stripe as payment gateway — Stripe’s first project in Indonesia.
• Revamped the booking experience and homepage as a team of 2, moving the unit-page view rate from single-digit into double-digit percent.

Kebayoran Lama, Jakarta, Indonesia

• Built the design language system from the ground up, which is what later made rebranding cheap to apply.
• Helped ship SpaceStock web 2.0 and the accompanying rebrand, working with the product manager and a frontend engineer.
• Designed the property listing website for web, tablet and mobile.
• Reworked the unit detail page pricing — which had to carry cash, credit card, fintech credit and separate 6- and 12-month rent schemes — into a form users could compare; the change produced almost 100% increase in leads in a month.

Greater Jakarta Area, Indonesia

• Brought the website bounce rate down from around 80% to around 30%.
• Built the CoHive space member app for iOS and Android from scratch.
• Built the coliving website from scratch and lifted its visitors by more than 100%.
• Handled the CoCoWork → CoHive rebrand — reflected on the website in one day, with the full revamp delivered in a week.